Runners World
Venue: NEC Birmingham
Introduction
Runners World, a leading fitness and lifestyle brand, sought to make a significant impact at the NEC Birmingham while maintaining a commitment to sustainability. Embracing eco-friendly practices and innovative solutions, Runners World opted for a 4m x 4m shell scheme booth to showcase its offerings at the event.
The Challenge
Prioritising both budget and environmental consciousness, Runners World opted for a 4m x 4m shell scheme solution. This cost-effective option utilised an eco-friendly, reusable modular framework. This innovative approach not only reduced waste but also allowed for the stand to be reconfigured and reused for future events, minimising environmental impact.Key Features
- Sustainable Framework: The core structure of the stand was built using eco-friendly, reusable modular profiles. This commitment to sustainability aligned perfectly with Runner World's brand values and resonated with environmentally conscious attendees.
- Customisable Design: The modular framework offered the flexibility to adapt the stand layout for future events, ensuring continued value and maximising return on investment.
- Seamless Graphics: High-quality, custom graphics were incorporated throughout the stand using a combination of silicone edge graphics and vinyl wraps. This ensured a professional and visually captivating presentation that effectively conveyed Runners World's brand message.
- Functional Counter: A custom-built counter provided a designated space for staff to interact with attendees, answer questions, and distribute promotional materials.