Our Media
Venue: Chelsea Flower Show
The Grandeur of Chelsea
The Chelsea Flower Show, held annually in London, is a prestigious event showcasing the finest in horticulture. This renowned exhibition attracts a global audience of gardening enthusiasts, industry professionals, and members of the British Royal Family.
Gardens Illustrated Takes Root
Understanding the significance of this premier event, Gardens Illustrated Magazine prioritised a sustainable and visually captivating presence at the Chelsea Flower Show. Partnering with Instant Exhibitions, they created an eco-friendly exhibition stand that resonated with their brand values and effectively captured the audience's attention.
Sustainable Design:
- Reusable Elements: A core principle of the stand design was reusability. Instant Exhibitions incorporated eco-friendly, modular components that could be utilised for multiple years at the Chelsea Flower Show, minimising waste and environmental impact.
- Living Art Installation: A unique focal point was a 40kg living ball of flowers, meticulously cultivated for over two years. This awe-inspiring display not only embodied the essence of Gardens Illustrated but also served as a testament to their commitment to sustainable gardening practices.
Functionality and Engagement:
- Custom Elements: Instant Exhibitions crafted a custom counter for staff interaction with visitors, along with custom wall-mounted planters designed by the company itself.
- Technological Integration: A strategically placed TV allowed Gardens Illustrated to showcase their magazine content and further engage the audience.
- Interactive Feature: To promote subscriptions and generate excitement, the team offered complimentary umbrellas in exchange for sign-ups.