EE + BT
Venue: Glasgow to Bristol Roadshow
Introduction
EE and BT, two leading telecommunications providers in the UK, embarked on a collaborative roadshow to promote their high-speed broadband services across shopping centers in Glasgow and Bristol. Understanding the importance of captivating audience attention, they partnered with Instant Exhibitions to design a bespoke stand that facilitated interactive experiences and effectively conveyed their brand message.
Bridging the Gap
The centerpiece of the stand was a unique bridge structure featuring seamlessly integrated TV screens on both sides. This innovative design not only symbolized the connection offered by their broadband services but also provided a dynamic platform for showcasing content and engaging visitors. The entire bespoke stand was wrapped in high-quality, silicone edge fabric graphics.To boost audience engagement and generate excitement, Instant Exhibitions designed and built a custom wire buzzer game. This interactive element incentivized participation, drawing visitors into the stand and fostering connections with brand representatives. Fast-moving, custom LED lighting was strategically integrated around the stand's exterior. This eye-catching feature served as a beacon, attracting attention and ensuring the stand wouldn't go unnoticed amongst the bustling shopping center environment. A bespoke branded carpet further enhanced the overall aesthetic and provided a welcoming space for visitor interaction.